Vocabulário de Product Management (A2)
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Vocabulário essencial de product management em inglês com frases de exemplo para alunos de nível A2.
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- Product manager (PM)
- The product manager leads the team to build the right app features.
- Feature
- We are adding a new chat feature to our mobile app next month.
- Bug
- A user reported a bug that stops them from logging in.
- User
- We need to talk to the user to understand what they need.
- Customer feedback
- Customer feedback shows that people find the payment page confusing.
- Roadmap
- Our product roadmap shows all the big projects planned for this year.
- Backlog
- Let us check the backlog and choose the next tasks to work on.
- Sprint
- In this two-week sprint, we will finish the new search bar.
- Daily standup
- In the daily standup, everyone shares what they worked on yesterday.
- Meeting
- We have a quick meeting at 2 PM to discuss the new design.
- Deadline
- The deadline for launching the new website is next Friday.
- Launch
- We plan to launch the product in three new countries next month.
- Release
- Version 2.0 is ready for release on the app store.
- User story
- I wrote a user story: 'As a shopper, I want to save items for later.'
- Requirement
- Password security is a mandatory requirement for this project.
- Priority
- Fixing the login crash is our top priority today.
- To prioritize
- We cannot build everything now, so we need to prioritize.
- Stakeholder
- The marketing team is an important stakeholder for this campaign.
- Developer
- The developer says the database will take three days to set up.
- Designer
- The UI designer made simple wireframes for the homepage.
- User experience (UX)
- Good UX makes the app easy and pleasant to navigate.
- User interface (UI)
- The UI looks clean with bright colors and large buttons.
- Prototype
- We tested a clickable prototype with five real users.
- Mockup
- The designer showed us a mockup of the new profile screen.
- Minimum Viable Product (MVP)
- We built an MVP with basic features to test the market quickly.
- Goal
- Our main goal this quarter is to gain 10,000 active users.
- Target audience
- College students are the target audience for this study tool.
- Persona
- We created a persona named Anna to represent our typical user.
- Metric
- Daily active users is a key metric we track every morning.
- KPI (Key Performance Indicator)
- Our primary KPI is increasing user retention by twenty percent.
- Conversion rate
- The new button color improved our signup conversion rate.
- Retention
- Good customer support helps increase user retention.
- Churn
- We must find out why customer churn went up last month.
- A/B test
- We ran an A/B test with two different headlines to see which works best.
- User testing
- During user testing, we watched people try to book a flight.
- Survey
- We sent a short survey by email to ask about customer satisfaction.
- Interview
- I scheduled an interview with a customer to learn about their daily routine.
- Pain point
- A major pain point for users is waiting too long for the page to load.
- Solution
- Automatic address filling is a simple solution to speed up checkout.
- Problem statement
- Our problem statement explains why small businesses struggle to track invoices.
- Scope
- Adding video calls is outside the scope of this first release.
- Scope creep
- Adding extra features mid-project caused scope creep and delays.
- Trade-off
- Launching early was a trade-off that meant skipping minor features.
- Agile
- Our company uses Agile methods to deliver updates every two weeks.
- Scrum
- The Scrum master helps the team follow our daily agile routines.
- Kanban board
- Move the task card to the 'Done' column on the Kanban board.
- Retrospective
- In the sprint retrospective, we talked about what we can improve next time.
- Blocker
- A missing server access is currently a blocker for the dev team.
- Status update
- Can you give a quick status update on the payment integration?
- To deploy
- The engineers will deploy the new code tonight at midnight.
- Onboarding
- A friendly onboarding guide helps new users set up their account.
- Market research
- Market research showed that people want simpler budgeting apps.
- Competitor
- Our competitor recently lowered their monthly subscription price.
- Value proposition
- Our value proposition is saving teachers two hours of grading every day.
- Product vision
- The product vision is to become the easiest banking tool in the region.
- Alignment
- We need alignment between sales and product before making promises to clients.